AccessibilityMaking this site usable for everyone.

1. Our commitment

Personalised Cups is committed to making this website accessible to as many people as possible, regardless of disability, device or assistive technology. We design and test against the Web Content Accessibility Guidelines (WCAG) 2.1 at level AA as our minimum standard.

2. What we do

• Use semantic HTML and ARIA roles so screen readers can navigate the site naturally.
• Provide visible focus indicators on every interactive element, and ensure all primary flows (enquiry, navigation, product search) are operable with a keyboard alone.
• Maintain a minimum 44×44 px touch target on interactive elements in the enquiry modal, sticky basket and product cards.
• Respect the prefers-reduced-motionmedia query across the site — animations are neutered automatically when the user has set this preference at the OS level.
• Use alt text on all informational images and decorative attributes (aria-hidden, empty alt) on purely decorative ones.
• Maintain colour contrast ratios that meet WCAG AA for body text and AA Large for headings; brand accent colours are paired with icons or borders, not used as the only indicator of state.
• Pair form fields with explicit labels, autocomplete hints, and accessible error messaging (aria-invalid, role=“alert”).

3. Known limitations

We aim for full conformance with WCAG 2.1 AA. Areas we are still improving include some PDF design templates that may not be screen-reader friendly, and a small number of legacy product photographs that are pending updated alt text. If you encounter a specific barrier please let us know and we will prioritise the fix.

4. Telling us about a problem

If you cannot access part of this site, or need information in a different format, please contact us:

• Email: info@personalised-cups.co.uk
• Phone: 01642 615757(Mon–Fri, 9am–5pm UK time)

We aim to respond to accessibility enquiries within five working days.

5. Enforcement

If you are not satisfied with our response to an accessibility concern, you can contact the Equality Advisory and Support Service (EASS) at equalityadvisoryservice.com.

6. Standards

This website is built with Next.js and React. We test on the current major versions of Chrome, Firefox, Edge and Safari (both desktop and iOS), and with VoiceOver and NVDA screen readers.